Trying to Buy Canadian
The USDA and Canadian Food Inspection Agency have worked together for years to develop and manage an integrated meat market. The goal is for customers to focus upon the quality of a product, not its source. That's part of the reason that Canadian beef and pork producers had a conniption when the U.S. moved towards country-of-origin labeling (COOL--previous blog here).
The Canadians complained that COOL would increase their costs and thus create a trade barrier. That was an easier argument to make with pork, as Canada's problems with mad cow disease had reduced the integration of our beef production. But, the Canadians also feared that their meat soon wouldn't sell as well here...no Product of USA label. Indeed when COOL went into effect last fall, packing plants paid less for Canadian beef and pork.
Flashing forward...
Earlier this week, the Canadian Food Inspection Agency announced a recall involving a variety of President's Choice beef products, including steaks, roasts and ground beef over fears of E. coli contamination. The products came from JBS Swift Beef Co., based in Colorado, and are part of a larger recall that has been linked to at least 18 illnesses in numerous states.
While news of a food recall is hardly surprising--in recent weeks, the CFIA has announced recalls on everything from pistachios to salad greens to food made with peanut products--many consumers were startled to find out some fresh meat products sold by Canadian companies actually originate in the U.S..
The recall is prompting new questions about sources of meat sold in Canadian grocery stores, and whether consumers have a right to know where the product originated.
Under current regulations, companies that sell fresh meat products, such as ground beef, aren't required to name the product's country of origin on the label, according to several industry experts.
Representatives of two of Ontario's biggest supermarket chains said that they usually bought Canadian meat, only tapping American sources to meet spikes in demand. However, neither would say how much of the meat they sold was Canadian. Hmmm.
Last year, the CFIA toughened its own COOL requirements. Yes, it was likely in retaliation for what they view as our protectionism under the guise of helping consumers. Here's what it now takes to legally use a Product of Canada label.
A food product may claim Product of Canada when all or virtually all major ingredients, processing, and labour used to make the food product are Canadian. This means that all significant ingredients are Canadian and non-Canadian material must be negligible. Ingredients that are present in a food at very low levels and that are not generally produced in Canada, including spices, food additives, vitamins, minerals, and flavouring preparations, may be used without disqualifying the food from making a Product of Canada claim.
Thus, it ought to be pretty simple to determine how much of the meat was Canadian...at least if the producers feel that adding a Product of Canada label to the packaging is worthwhile. It's not like many Canadians shun their own beef because of fears of mad cow disease.
On the other hand, it's possible that the contaminated beef from the Colorado plant was imported from Canada, slaughtered, and then exported back to Canada. If that's the case, it wouldn't qualify for a Product of Canada label. It's rather like cattle born in Canada and raised in the U.S. can't be labeled Product of USA. That's hurt Canadian beef sales here. Finishing with the original article...
There have been no reported illnesses in Canada associated with the products involved in the current recall.
And hopefully there were none that went unreported.
FYI, here's how one well-known brand dealt with our new mandatory COOL regulation.
Certified Angus Beef® product source
- With mCOOL, you’ll begin seeing a label on packages for "Product of USA, Canada and Mexico." This is a change only to the packaging, not to the Certified Angus Beef® brand or its high standards. The brand continues to offer the same high quality you and your customers have enjoyed for 30 years.
- The vast majority of Certified Angus Beef® products are from the United States. In fact, less than 4% of all Certified Angus Beef® products could ever come from cattle born in Canada or Mexico. The United States imports a small number of cattle from Canada and Mexico, and most of them are raised and harvested in the United States and incorporated into the nation’s cattle herd.
- Less than 1% of the brand’s beef is certified in Canada. Most satisfies consumer demand in that market. A very limited quantity could be exported to the United States as a "Product of Canada", and will likely end up in foodservice.
That Product of Canada label disappears in the foodservice industry.
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