Oregon's Monaco Coach Corporation is in big financial trouble. The 40-year-old company, which began in Junction City and is now headquartered in Coburg, has become a penny stock. It struggled earlier this month to secure a new revolving line of credit. Starting with an excerpt from an April Forbes article...
These are bad times for American recreational vehicle companies, but high-end maker Monaco Coach can take some cold comfort from knowing that the overall market is shrinking faster than it is.
Monaco Coach reported numbers that missed Wall Street’s estimates Wednesday. Chairman Kay Toolson attributed “plummeting consumer confidence,” which led many drivers to put off purchasing recreational vehicles, and “a difficult consumer lending environment.”
Monaco's problems reflect the United States' subprime mortgage meltdown and rising gas prices.
The recreational vehicle manufacturer followed up with some positive light. Toolson reported that Monaco Coach’s market share rose 8.5% in January and February in spite of the general motor home industry’s slide of 20.6%, according to market data provider Statistical Surveys.
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Monaco suffered from double-digit decreases in all three of its sales segments led by 66.7% drop in motorhome resorts it runs in California and Nevada, 20.7% drop in motor homes and a 20.6% drop in towable RVs.
While gas prices have improved since then, the same certainly can't be said for the economy, consumer confidence, or the lending environment. Monaco suspended its dividend in August, and had a net loss of $71.8 million last quarter on revenues of $166.3 million...as compared to a net income of $3.7 million on revenues of $322.4 million a year ago. From that most recent link...
The Company reported motorized sales of $128.5 million in the third quarter of 2008, compared to $258.0 million in the third quarter of 2007. Wholesale demand, particularly for our diesel-motorized units, was a direct result of weak retail sales activity and dealers seeking to reduce their inventories.
As reported by Statistical Surveys, Inc., Class A motorhome retail sales year-to-date were down 40.1% for the industry through August. Monaco Coach Corporation experienced a 7.0% increase in Class A motorhome market share year-to-date through August 2008.
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The Company reported towable sales of $37.1 million for the third quarter of 2008, compared to sales of $64.2 million for the third quarter of 2007. Statistical Surveys showed a year-to-date industry decrease of 20.2% for travel trailer and fifth-wheel retail registrations through August 2008. The Company reported a 14.1% decline in its towable retail segment market share for the same period.
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Resort sales for the third quarter of 2008 were $657,000 up from $219,000 in the third quarter of 2007. Currently, 47 lots are available in Indio, California and Las Vegas, Nevada. The first phase of the Bay Harbor, Michigan resort has been completed and there are currently 73 lots available for sale. Operating loss for the segment was $1.4 million, compared to an operating loss of $1.2 million for the same period last year.
The company has been cutting size and costs to try to survive this downturn. The latest took effect on Monday.
Monaco Coach Corp. has instituted a company-wide pay reduction for salaried employees, including a 20 to 40 percent drop in pay for its executives.
For executives, the pay cut comes in addition to an earlier salary cut announced in July in which executive salaries dropped between 15 and 50 percent.
According to a filing with the Securities & Exchange Commission Wednesday, CEO Kay Toolson’s base salary drops to $360,173 — just more than one-third of his 2007 base salary of $936,000.
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The salary reductions took effect Monday, according to the SEC filing.
Many employees are simply giving thanks that they still have their jobs...and hope they can say the same thing come New Year's.
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