Luring European Tourists to Oregon

The decline in the dollar in relation to both the Euro and the pound has made the U.S. a bargain tourist destination for many Europeans.  Oregon is trying to attract some of them. 

Nearly 48 million Europeans will discover Oregon via their televisions when the European Travel Channel, in partnership with Travel Oregon, airs the 15-part series, "Oregon Uncovered." The show, to debut January 2009, will feature the attractions, people, and experiences of our state. The European Travel Channel film crew began shooting the series in Portland in October 2007 and will wrap in Southern Oregon in September 2008.

The European Travel Channel series captures the compelling essence of Oregon and features each of Oregon's seven distinct tourism regions. Mount Bachelor, Powell's Book Store, Multnomah Falls, landmarks on the Coast, historic Jacksonville, Kam Wah Chung museum and wineries in the Willamette Valley, Washington County and the Columbia Gorge are just a few stops on the film crew's spring agenda. The show will run for three years showing twice weekly in primetime spots in Germany, United Kingdom, Belgium, Netherlands, Luxembourg, France and Italy.

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To achieve full coverage of the state for the Travel Channel series, Travel Oregon is sponsoring seven of the 15 episodes. Other sponsors include: Central Oregon Visitors Association, the Convention and Visitors Association of Lane County, Metro Portland Regional cooperative partners (Travel Portland, Washington County Visitors Association, Oregon's Mount Hood Territory and South Columbia County Tourism), Oregon Coast Association, Central Oregon Coast Association, Florence Chamber of Commerce, Reedsport Chamber of Commerce, Southern Oregon Visitors Association, Astoria Chamber of Commerce, the city of Seaside, Tillamook Creamery Association, Confederated Tribes of the Grand Ronde, Jacksonville Chamber of Commerce, Running Y Ranch, Travel Klamath, Klamath Tribes, and the Kla-Mo-Ya Casino. Primefilmsites is producing the series in cooperation with Black Diamond Productions of the United Kingdom and Travel Channel Europe.

I've lived in both Las Vegas and Orlando, so I'm keenly aware that boosting tourism is a double-edged sword. 

FYI, the original press release misspelled Kla-Mo-Ya, reversing the a and o.  Bet the Klamath Tribes were thrilled.  Plus, the bottom of the Travel Oregon website still shows the "Oregon. We Love Dreamers" slogan.  How embarrassing.

Comments

[Jeff]

I wonder which language it will translate into "Oregon Naked" in?

[eric]

I think almost forty eight million Europeans are discovering Oregon with the help of there TV. The European Travel Channel series captures the forceful spirit of Oregon and features each of Oregon’s seven separate tourism regions.
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Eric
Addiction Recovery Oregon

[Rohan]

With such a lasting bond, I am an advocate for the lasting protection of the Sierra Nevada, so I was drawn to the concise history that is Crow's Range: An Environmental History of the Sierra Nevada by David Beesley describing “…the interaction of human beings with the natural environment over time.” American fiction writers (my favorites are John Steinbeck or Wallace Stegner) have explored this relationship eloquently—but ‘environmental history’ as a closely defined field of study is a fairly emergent academic subject.
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Rohan

Oregon Treatment Centers